Green Celebrities: Jessica Alba
As well as being one of the most recognisable faces in Hollywood, Jessica Alba is an activist, bestselling author, and the founder of her own eco-friendly firm, The Honest Company.
The company was founded in 2012, and its mission is to provide consumers with safe, non-toxic family and lifestyle goods like nappies, personal care products, non-toxic household cleaners, and wellness products. Everything the company does promotes sustainability, not just in its products, but in the way it empowers its employees to make a difference in local communities and supports well over 100 non-profit organisations that work to change the lives of children and their families. Not only that, a percentage of the profit from every product sold is donated to families who are in need.
The Honest Company’s achievements
The company’s products have been awarded a number of honours from parenting and environmental organisations and their accolades include recognition from the National Parenting Publication Awards, the Natural Child World Eco-Excellence Awards, Parent Tested Parent Approved, SheKnows Parenting Awards, The Red Tricycle Totally Awesome Awards, and an Allure Best of Beauty Award.
A company that does good
- The Honest Company joined forces with the charity Baby2Baby to donate 1.5 million nappies, plus clothing and other essentials to low-income families across the United States. Jessica Alba is on Baby2Baby’s board of directors.
- Company employees volunteered at the ‘Carnival of Love’ for the homeless in downtown Los Angeles. Homeless people were able to access haircuts, health checks, and food, as well as being given personal care and hygiene products.
- In 2014, Jessica Alba opened The Honest Company Ultra Clean Room at Mount Sinai Hospital. The room is a high-tech facility that measures the impact on toxic chemicals on children’s health and it’s hoped that researchers’ findings can be used to educate people about the health impact of certain chemicals and inform policy.
- Back in December 2016, the company’s employees gifted 500 toys to families in need. The very happy recipients were children who were in LA’s Children’s Hospital and Loma Linda Children’s Hospital.
- Honest joined with bag manufacturer State Bags to give away over 3000 backpacks to children under 6, to make sure they were prepared for starting nursery or school.
Other causes close to her heart
The actress is an active supporter of a number of non-profit organisations, both in the US and international, including V-Day, Healthy Child Healthy World, Step Up Women's Network, The Children's Defense Fund, Declare Yourself, and Voto Latino, as well as being a global ambassador and co-chair for 1Goal, an international campaign to widen access to education.
On her home soil, she has spent a lot of time at Capitol Hill advocating for women and children’s rights and speaking on behalf of the Safer Chemicals, Healthy Families Coalition, which is calling on the government to take action to protect people from toxic chemicals.
Awards in recognition of her work
As well as being named one of Fortune’s 10 Most Powerful Women Entrepreneurs, she won the Glamour Entrepreneur of the Year award and is also the recipient of the Entertainment Media Association’s Green Parent Award and the Mt. Sinai Children’s Environmental Health Center Champion for Children Award.