A study has shown that 'Generation-Z' Millenials are the generation who are most vocal about recycling and environmental changes but it has also proven that they are also the least likely to recycle.
Research has shown that despite millennials are more likely to pay for a sustainable product they are less likely to recycle than people in other age groups. Veolia carried out a survey which found that young people aged 18-24 are the most uncaring generation when it comes to recycling.