George at ASDA has launched a clothes recycling scheme that will give customers rewards for bringing back their unwanted clothes. In partnership with Yellow Octopus Group which helps businesses become more sustainable. ASDA Northern Ireland has a scheme where customers receive a 10% off voucher which they can use online at George. Customers just have to locate a participating store then they can get a label or QR code so they can drop off their old and unwanted items.
ASDA's Clothes Recycling Scheme
The launch is part of Asda’s ‘George for Good’ commitment to reduce textile waste and stop thousands of tonnes of clothing from ending up in landfill each year. The initiative will also raise money for Asda’s Tickled Pink breast cancer campaign.
An ASDA Clothes Recycling Scheme spokesperson said it’s important that the company not only sources clothing more sustainably but that it encourages people to think about what they are throwing away and how they can make fashion and textiles more circular. He added that the pandemic has seen an increased demand for textiles recycling as people cleared out their wardrobes.
Recycling is great, but what about repair?
The combination of lockdown boredom and a growing realisation that fast fashion is pretty awful for the environment has seen a rise in people wanting to learn how to repair their old clothing rather than throwing it away.
While mending rips, sewing up holes and replacing buttons might sound like something our grandparents might have done. It’s becoming quite fashionable to make do and mend.
Whether you want to make a statement by adding a patch or some embellishment or you prefer your repairs discreet. You could get many more years out of an item that you might otherwise have just thrown away.
Online sewing classes have sprung up during lockdown and you don’t have to look further than YouTube for tutorials on anything from sewing on a button to how to do a full-on revamp of your tired looking threads.
Older and younger people alike are jumping on the bandwagon, albeit for different reasons. Younger people are interested in upcycling and making clothes more trendy, whereas older people are all about repairs.
Retailers are starting to pay attention
Environmental charities have long been calling on brands to operate more sustainably and to stop promoting the rampant consumerism that we have seen in recent years. Now it seems they are taking note, helped by ASDA Clothes Recycling Scheme. An increasing number of retailers are offering clothing takeback schemes, but even better, some are focusing more on a repair.
H&M’s flagship stores in Stockholm, Vienna, London and Paris offer customers a clothing rental, repair, and recycling service. Store staff will actually repair your item as you wait. There are also plenty of tips on how to repair and take care of clothing on the retailer’s website.
If we try to make our clothing last for as long as possible. We might break the endless cycle of ‘buy cheap clothing-throw it away-landfill-repeat.
If you’d like to read more tips and interesting articles on all things recycling, check out the rest of our blog.