Tap into behavioural science to boost your business recycling

There are plenty of reasons for businesses to introduce a recycling programme. It cuts waste management costs, positions companies as sustainably-minded, and can make them the business of choice for eco-conscious clients and customers. However, a successful recycling programme isn’t just about introducing the odd bin here and there. To boost your business recycling, you need to tap into behavioural science. Where you place your bins and how effective your signage is can make or break your recycling programme. And the stats and the science back this up.

According to figures from the US, strategic recycling bin placement can increase recycling participation by up to 50%. Clear signage and colour coding makes it 30% more likely that people will recycle the right things.  

Strategic bin placement: The foundation of business recycling success

So you’ve invested in some recycling bins. How should you place them for best results?

In high-traffic areas

Putting bins in high-traffic areas like entrances, staff rooms, and near printers and photocopiers makes recycling easy, visible, and convenient. When recycling bins are located in the places employees and visitors walk past every day, recycling becomes a habit.

Next to a waste bin

When recycling bins and waste bins are separate from each other, people will tend to put general waste in recycling bins and vice versa, because it’s the easier option. Keeping them together encourages proper sorting and disposal.

Close to workspaces

Researchers investigated the effects of recycling bin proximity on office paper recycling. Their research found that when recycling bins were placed in central locations, only 28% of paper was recycled. But when bins were moved closer to workers, recycling rates jumped to 88%.

Make the most of your signage

Many business recycling bins come with signage. That’s because having the right signage in place can massively improve recycling rates in your workplace. Here’s how to make it work for you.

Keep it simple

Minimalist designs reduce confusion. Research has shown that reducing visual ‘clutter’ enhances focus and makes instructions easier to follow.

Location matters

Signs should be positioned where people naturally pause (e.g., near bins, entrances, or high-traffic areas) to catch their eye and maximise engagement.

Use colour coding

Studies show that colour-coded signage improves recycling sorting accuracy by making categories instantly recognisable.

Consider using photographs on signage

Studies have shown that when signs contain images of real recyclable items, it leads to better sorting accuracy.

When it comes to recycling, convenience and simplicity matters. Think about how you can make it easier and more convenient for people to recycle in your workplace using these simple behavioural tips and tricks.

Want to invest in some new recycling bins? We provide cost-effective solutions for businesses, from standalone indoor and outdoor recycling bins, to customisable recycling stations. All designed to make your business recycling programme a resounding success. Head over to our website to get started or take a look at our tips to make recycling easier